Maxol, Northern Ireland’s leading family-owned forecourt and convenience retailer, demonstrated their commitment to environmental sustainability through a tree planting day at the Ulster Folk Museum. The 1 July, 2024 event was organized in collaboration with The Conservation Volunteers and PDI Technologies, Maxol’s partner in their carbon offset programme.
A Step Towards Environmental Sustainability
As part of Maxol’s Environmental, Social, and Governance (ESG) strategy, the tree planting initiative reflects the company’s dedication to becoming more environmentally sustainable. Maxol’s carbon offset programme supports multiple initiatives—not only in Ireland but globally—including the planting of 10,000 trees across the island of Ireland. And for over half a century, the Ulster Folk Museum, committed to preserving the way of life and traditions of the people of Ulster, has renewed its focus on the environment and sustainability, so it was a perfect partnership with a common goal.
Kevin Paterson, Maxol’s Head of Retail NI, emphasized the importance of such volunteer efforts that reach beyond each team member, saying, “volunteering days like this form an important part of our wider activities as a company to contribute towards a more sustainable future.”
Maxol supports and develops many global sustainability initiatives including hydro energy and agriculture & forestry protection, the creation of Maxol Recharge EV hubs and Maxol HvoPRO (Hydrotreated Vegetable Oil) at select stations across Ireland, as well as offering its customers 100% offset Premium Fuel, which further strengthens their commitment to becoming a more sustainable business.
Community Involvement
The team of Maxol volunteers, including Maxol Board and family members, Noel and Barry McMullan, spent the afternoon planting saplings and more mature trees in a new plot of ground at the Museum.
This marks the second year Maxol has participated in the tree-planting event at the Museum. In 2022, a team led by Maxol CEO Brian Donaldson planted a new heritage seed orchard and folklore trail; an important initiative that serves as a genetic seed bank to preserve endangered native tree species.
Connecting People with Natural Spaces
Dianne Keys, Operations Leader at The Conservation Volunteers, emphasized how such initiatives play a key role the mission to connect people with natural spaces. Planting trees “represents a tangible contribution to global conservation efforts, creating habitats for wildlife and providing a green space for future generations to enjoy.”
Maxol is proud to support initiatives like these, a testament to the company’s ongoing commitment to environmental sustainability and community engagement. Every event like this one makes a significant stride towards a sustainable future, benefiting both local communities and the global environment.
